Made in Leith

Leith has created a new campaign for IRN-BRU to coincide with the summer of football ahead.

‘Bruzil: Road to 2034′ is a simple yet potentially revolutionary idea: let’s unite Scots and Brazilians this summer to forever enhance the Scottish footballing gene pool…creating phenomenal future players for the world’s biggest football tournament in 2034.

If Scots and Brazilians get together, beautiful babies could be born with all of Scotland’s legendary sporting spirit…but with a dash of the DNA that gives Brazilian’s their world-beating football flair. By 2034, these ‘Bruzil babies’ could be the answer that Scottish football fans everywhere have been waiting for.

The campaign kicked off in the legendary city of Rio this week, with lonely hearts adverts and billboards appealing to single Brazilians to consider a Scottish mate. This will be followed by a series of viral films promoting the campaign – these will be shared over the course of the next two weeks on www.irn-bru.co.uk.

The work was created by Chris Scott and David Grenfell at Leith. All the films were also directed by Chris and produced by MTP.

Check out the first in the series below, and see the whole story here.

Scotland’s Big Picture today on the BBC website is (in the collective sense) ours.

Check it, as Ahmad used to (and in fact, probably still does) say.

Marketing Society Star Awards on Friday night. We did really rather well (oh how arrogant) with a couple of golds, seven silver awards and five bronzes between us and our tangible cousins.

Our esteemed Scottish Government client – for whom most of the above awards were collected – won Marketing Team of the Year which was very well-deserved.

IRN-BRU’s storming Can Clan event last autumn carried away one of the above silvers which was equally well-deserved.

But far and away highlight of the night was our very own Planning Director and my personal master, Mr Amers, winning Agency Star of the Year. Here he is looking modest. Though he hardly needs to.

Are completely and utterly in order for a bevvy of Leith beauties who have just beautifully passed their IPA Foundation Certificates. Although talk about foundations does them scant service as they’re all far superior to that. So big hats off to Brieanna, Christine and Toni. You can rest assured that they are well and truly foundationed when dealing with them in the weeks and months to come.