Leith is part of Cello Group plc. One of the nice things about Cello is that it was specifically created to allow us and two other founding companies to float on AIM. We bought in rather than sold out. That "buying in" feeling is common to the other companies that have joined the group in the last two years, and it fosters a level of collaboration and camaraderie that is highly unusual in our industry from what I've heard.
Another nice thing about Cello is that there are some very clever businesses that nicely complement what we do here at Leith. A couple of weeks ago four of those businesses (Leith, Farm, TMI & TVE) jointly hosted Cello's first Food For Thought dinner.
The event took place at Home House in London, and we has guests from BP, British Airways, Co-operative Financial Services, ICI Paints, Royal Mail, Sacla, Schroders, smart cars and Standard Life.
The topic of conversation was "Brand Integrity - the importance of doing what we say on the tin".
This is an issue that affects (should affect) everyone in a business and it was fitting, therefore, that our guests came from Operations and Service Design as well as Marketing.
We had a lively, stimulating debate with some interesting points well made.
If you want a well-researched, recently debated point of view on Brand Integrity as it applies to your business, please get in touch.