Picture the scene.
It’s early November. You’re in a meeting for something completely unrelated to Christmas, and out of nowhere your brain suddenly decides to come up with an idea for a slightly different kind of Christmas card.
After all, as everyone’s been saying since the birth of little baby Internet, the good old paper Christmas card is dead.
So why not build a website, fill it with festive films made specially by Leith Agency staff, and then send it to our clients, contractors and friends?
And why not call it YuleTube?
And why not do the whole thing in three weeks?
Yes, why not indeed? This is The Leith Agency, where’s no such thing as a problem, only a challenge, as Grant always says.
Well, never ones to shirk a challenge, we sent a brief out to the whole agency, asking everyone to send in their ideas. Five days later, a bumper sack worthy of Mister Claus himself was opened on the boardroom table and a mighty feast of judging took place in order to pick the films that would be made.
There were rude ones, cute ones, funny ones, impossible-to-make ones… ones from the studio team, ones from production, ones from finance, ones from IT, ones from the TV department, ones from planning, ones from creative. Hell, there were even ones from account management.
But there was only one week to get everything filmed and only agency staff to do it, so victors there had to be, and a select band of ideas was picked.
Cameras were purloined. Golf flags were borrowed. Sprouts were smacked. Nuts were cracked. Guitars were thrashed. Legal advice was taken. A logo was created. And films were made.
To cap it all off, our friends at Blonde Digital built a site more than worthy of the effort everyone had put in to making everything happen.
Thank you to everyone involved, as well as to the five thousand people who visited.
And an especially big festive hug to Mister U. Tube of Googleland for not suing us.
Mwah.