Few brands that we work on generate the depth of genuine affection that is enjoyed by IRN-BRU.
And in these days of Web 2.0 and UGC, that affection manifests itself in all sorts of interesting ways.
Here are a couple of recent favourites. The first one shows that it does the job for our Aussie friends.
And here's a funny piece of opportunism from the IRN-BRU hunters.
Finally the IRN-BRU community on frappr is worth a look. Lots of people across the world, particularly the States, united by their love of the brand.
