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The secret of good DM

Last night I learnt the secret that Ian White and the rest of our direct team have been occupied with seeking for some good years hence.

I was watching some creative testing research. The moderator moved onto the mock-up direct mail packs and one of the respondents spoke the immortal words:

"Is there a pen in it? I always open stuff with a pen in it."

Sorted.

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This page contains a single entry from the blog posted on July 3, 2007 6:17 PM.

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