In the short period between the ink drying on the sponsorship contract and the start of the season, Leith and Blonde have been working on materials to promote IRN-BRU's sponsorship of the Scottish Football League.
So far this has involved the development of a season calendar in which football is given the IRN-BRU poster treatment, and a new PHENOMENAL FOOTY website.
The site is effectively a template to hold some really interesting interactive and User-Generated content that will be added as the season progresses. It has been soft-launched, with very little active promotion so far, but is already generating significant traffic as links are posted on the official club websites and on various fan forums.
And Leith content is already being adopted to add colour to some of these places. Click on the thumbnail to read the first line of copy that this fan has written about Arbroath's first game of the season.
