We've produced a lot of work for the lovely clients at Spurs for sometime, from the new membership scheme 'One Hotspur' through to our work on their 125th Anniversary branding. This all came from the original rebranding work that Sir Alan did whilst at another agency. 'One Hotspur' came from the positioning, that in a world full of Uniteds, Citys and Rovers there is only one Hotspur. Clever words from Neil Taylor at www.thewriter.co.uk
The new mark has obviously gone live this season, as Aaron Lennon shows, courtesy of Simon Mooney's cracking image. (http://www.mooney-photo.co.uk/ All images copyright.)