There’s a little logo on the current Cadbury Dairy Milk outdoor campaign (more of the same purple and white M&S style creamily slurpily delicious chocolate messages) that reads “glass and a half full productions”. Squinting at it from the bus the other day, it struck me that this was a brilliant opportunity to do more than a bunch of rather functional posters.
But it seems that they’ve got there already. A quick google this morning flung up this website featuring of all things, a drumming gorilla. Seeking a rationale gives you the following justification:
Well it just seemed like the right thing to do. There's no clever science behind it - it's just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that's what we aim to continue to do; simply make you smile. So if a drumming gorilla's not enough, wait until you see what else we have up our sleeves.
This apparently is the first step that Fallon have taken on behalf of Cadbury to being a branded entertainment provider. The website mentions Phil Collins at one point. Not one of the first men that spring to mind when I think of things that make me smile. But perhaps I’ll be surprised.