We're running a series of workshops at the moment for one of our clients, taking them through the process of developing an ad campaign from start to finish. So kicking off with developing a brand positioning, conducting mini focus groups to validate that positioning, establishing business and communications objectives, writing a creative brief and so forth.
The whole process is proving to be really interesting. Another of those moments when you realise that now and again, there is a bit of a skill to what we do. And I think I'm learning as much from the workshopees as I hope they're getting back from us.
Most recent session saw them - shock horror - writing an ad campaign against their creative briefs. Gerry had thoughtfully supplied them all with poster paints so we got some really impressive - and really colourful - scamps at the end of it. I was about to upload one of them for all of the world to see but the file is apparently too large.
So if you'd like to come see, the genius is lying on my desk as we speak. We should auction them off on ebay. Pop art.