I'm doing a lot of hunting for ads at the moment to demonstrate this or that strategy in action. Which means I have a perfectly legitimate reason to be spending a lot of time on a marvellous website called david reviews.
A chap called Jason Stone appears to make a living - or at least spend an inordinate chunk of his time - sourcing TV ads, posting them on his site and commenting on them. And what is lovely is not just access to all of these ads at remarkably bargainlike prices but his commentary on the ads.
So for example, he has a bit of a bee in his bonnet at the moment about the Dove 'campaign for real beauty' which he feels is exploiting the insecurities of those less than unnaturally beautiful to sell...beauty products. Hypocrisy, he would argue.
The supposedly unattractive models used in the ads are just "cunningly cast to ensure they are beautiful in a less obvious way than is customary". And so forth. You get the picture.
I don't consistently agree with his opinion. He prefixed the gorilla ad with a strident "we know you're going to love this..." But by and large, he speaks much sense..
The fact that he tends to love our IRN-BRU ads has absolutely no bearing on my fondness for his craft...