NIVEA have been running a poster campaign throughout January that is a poorly concealed attempt to emulate Dove's esteemed campaign for real beauty.
The NIVEA campaign has featured 6 sheets with photography of laughing women rubbing their faces together with inviting lines such as "beauty is sharing", "beauty is being there" or "beauty is peace" (baby sleeping on an exhausted but attractive young father).
The portion of the website in which you can share what beauty means to you has died a death at this present moment. Perhaps it doesn't mean anything much to anyone (beyond adept application of make-up). Anyway, listen to me with my cynical Friday afternoon voice.
The point of this post is that today I am pleased to celebrate that this shamelessly derivative campaign has now - the happy 1 Feb - been withdrawn from bus shelters. Now that is beautiful.