Louis Vuitton are throwing money at cinema advertising now, to no great effect as far as I can tell. They have a very long, very luxuriant ad running in cinemas at the moment, describing in self-indulgent long shots and artful abstract close ups, the journey that is life (when you're a Louis Vuitton bag carrier at any rate).
The ad asks the viewer a series of empty questions, concluding I think that travelling the world (accompanied by your leathery companion) is the best way to broaden your mind. Although it's hard to tell if this is really what they are saying as the end product is more or less as empty headed as a bad perfume ad.
Perhaps I'm being overly harsh. I did rather over-indulge in cinema-going at the weekend (go see The Orphanage - scary but beautiful so you can almost forgive the scariness) so seeing this poor advert four times in almost as many days probably didn't help it stand up to scrutiny. And maybe I'm just full of subliminal bitterness as I will never own a leathery Vuitton case. But really. What an extravagent waste of money.