Made in Leith – Dock

Yesterday our first TV ad for Baxters since Leith won the business broke during Downton Abbey.

With no TV presence since 2006 Baxters soups have fallen down priority lists for some people despite the top quality ingredients and unique recipes that they offer.

So the brief to us was to warm the brand up by injecting a real sense of emotion into the advertising, making it relevant and meaningful to consumers once again.

Shot in the stunning Kyle of Lochalsh and featuring none other than Terry “Really Wild Show” Nutkins’ house and the most charming dog you’re ever likely to meet, “Lochside” is brought to you by Mr Farrell and Phil Evans, directed by the lovely Alex Telfer and produced by MTP.