The Leith Dock

 

BALLOONS AS YOU’VE (PROBABLY) NEVER SEEN THEM BEFORE

Eagle-eyed Gillian (@gilliana83) spotted this poptastic ad for MTV in Brazil.

Unlike many other stop-motion ideas, these are not drawings on paper but drawings on balloons. The balloons were set onto a 200 meter long rail and to achieve a moving picture effect, 10 balloons had to be popped per second, which are 600 balloons per minute.

Let us know if you can identify all the musicians featured.

 

(First spotted at creativecriminals.com)

 

Putting Annoyances To Work

Via @callumsmind

 

Inventive Invectives

Written by Thomas Urquhart who died around 1600 of “excessive laughing” on hearing Charles II had been restored to the English throne. Page 19, yesterday’s Scotsman.

(If only today’s skulking internet Anonymice had anything like the arsenal of insults this guy could muster.)

 

Yee-Ha!

If you’re still stuck for plans this Easter, our creative director Gerry Farrell’s bluegrass band, The Downright Homespun Radio Company House Band, are playing two bluegrass gospel gigs at 2pm and 4pm in the Eastgate Arts Centre in sunny Peebles this Staurday.

Blazin’ fiddles and smokin’ banjos.

 

Got Nothing Against Hippies But …

Spotted at Baby Jupiter in Leeds

 

If Ad Agencies Did Birthday Parties

Via @ainsleyalan

 

#ChangingPerceptions of Young People

Following the completion of their Pro-Social Behaviour project, Young Scot have been working with our sister agencies Blonde and Stripe to make a fab wee animation to challenge the stereotypes people hold of young people.

Thought young people were all buckie-swilling ne’er do wells? Think again.

 

Stovies

Some ads just sound better in Scottish.

Hat tip to @speccygit.

 

Musical Road

Inspired by Thea‘s recent post, Wood Is Good (you should really take a look if you haven’t already), here’s another class idea by Honda (or rather, their agency), to make music out of rumble strips.

We’ll be looking out for them on the M8 sometime soon.

Hat tip to Alan Stobie.

 

A BAD CASE OF TREATING CONSUMERS AS MORONS

At the recent IPA ‘Question Time’ debate in Edinburgh – (where our own Gerry Farrell was a lively panelist) there was a question about whether “Ogilvy on Advertising” remained a useful read for ad folk today.

There was widespread agreement that David Ogilvy’s oft-quoted assertion that “the consumer is not a moron.  She is your wife”  is an idea every advertising whippersnapper would do well to remember.

Talking about “target audiences” and “consumers” can easily de-humanise people.  A big part of the planner’s job is help everyone in the agency to appreciate why people may think and behave they way they do – even if those thoughts and feelings can seem inconvenient, illogical or infuriating when we have briefs to crack and targets to hit.

Anyway – this all popped into my head when I was reading a consumer segmentation piece today.  The image the agency (who shall remain nameless) had chosen to illustrate over 45s was this:

Over 45s!

Part of me wants to believe this was probably an in-joke between the agency and client at the time.  But I fear it was not.

Apart from suggesting some very lazy and misguided picture searching, you’ve got to think it’s a spectacularly bad move when it’s not without the realm of all possibility that the agency would be presenting this to a colleague or client in their mid 40s at some point.

Loud tut tuts from me, I’m afraid.