10 February 2010

IRN-BRU has produced a fresh new set of TV sponsorship idents to mark its second year of supporting coverage of Superleague on Sky Sports.

Created by Leith, the new idents help reinforce the energy of Rugby League and further position IRN-BRU as the sports primary soft drink sponsor.

Hamish Thomson, Group Brand Manager, Carbonates at Barr Soft Drinks commented; "The first year's sponsorship of Super League coverage on Sky sports has been an unqualified success. Given this, we wanted a new set of sponsorship idents to help reinforce our support for the sport throughout 2010."

Ed Brooke, Head of Leith agreed "The idents from the first year were all about establishing and nurturing the relationship between IRN-BRU and Super League. In 2010 we're pushing this on further with a creative approach that retains the strength from 2009 while adding even more energy"

The new idents were created by Steve Allsop and Alfie Hayward at Leith and produced by the BAFTA nominated Ink Animation based in Dundee.