Totally Obvious – IRN-BRU Sugar Free
This campaign to promote the rebrand of Diet IRN-BRU to IRN-BRU Sugar Free began in February.
“Totally Obvious” highlights the new name for the product in TV and print, the creative idea reinforcing the simplicity of the rebrand. A new website designed by Blonde supports the campaign.
The creative team at Leith was Mark Davies and Michael Kinlan.
